About Our Team

Cat Carmichael, PCAM has been serving community associations for three decades, as a community management executive, HOA financial services professional, writer, and speaker. She was a key contributor to the development of the Community Association’s Institute’s (CAI) Educated Business Partner distinction and the Manager Employment and Engagement initiative geared to attract and retain professionals to the community association market.

As the founder of Strategy 123, Cat works with CEOs of HOA Management companies to create exit strategies geared to enhance the company’s metrics around profitability, market desirability, and readiness for acquisition.

Cat served as chair of the CAI’s Business Partners Council and five years on the international Board of Trustees, where she served as its 2019 President.

Brandi Reynolds holds a BS in Marketing and an MBA in Management. After five years in the marketing and sales of technology solutions Brandi left the information technology field and joined the world of Community Homeowner Associations as a Director of Client Services, she has worked  in the indusrty for 17 years. Brandi has been actively involved in Community Association Institute (CAI), serving over the years as a National Business Partner Council Member, Board Member,  Chapter president, programs chair, and publicity committee chair, as well as a volunteer on the education committee.